Combat Concussion

University Campaign Project - Brand Identity & Collateral

This project aimed to identify a common societal issue and propose a solution. As a passionate AFL fan, I was drawn to the problem of sports concussions, leading me to create a bold mockup campaign called "Combat Concussion." With a striking red palette and helmet design, along with other impactful print and digital collateral, the goal was to target AFL supporters, players, and parents to shed light on concussions in sport and advocate for meaningful change.